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A 3D Virtual Space for the E-Commerce Strategy Model

A 3D Virtual Space for the E-Commerce Strategy Model

Gong Cheng, Changrui Yu, Kecheng Liu
Copyright: © 2014 |Volume: 12 |Issue: 2 |Pages: 15
ISSN: 1539-2937|EISSN: 1539-2929|EISBN13: 9781466657618|DOI: 10.4018/jeco.2014040105
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MLA

Cheng, Gong, et al. "A 3D Virtual Space for the E-Commerce Strategy Model." JECO vol.12, no.2 2014: pp.59-73. http://doi.org/10.4018/jeco.2014040105

APA

Cheng, G., Yu, C., & Liu, K. (2014). A 3D Virtual Space for the E-Commerce Strategy Model. Journal of Electronic Commerce in Organizations (JECO), 12(2), 59-73. http://doi.org/10.4018/jeco.2014040105

Chicago

Cheng, Gong, Changrui Yu, and Kecheng Liu. "A 3D Virtual Space for the E-Commerce Strategy Model," Journal of Electronic Commerce in Organizations (JECO) 12, no.2: 59-73. http://doi.org/10.4018/jeco.2014040105

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Abstract

In recent years, innovative applications of electronic commerce (e-commerce) are facing the challenges of mobile commerce (m-commerce) and ubiquitous commerce (u-commerce). To address these challenges and improve the competitiveness of e-commerce, the three-dimensional e-commerce (3DEC) theory is proposed and a 3DEC business strategy model is built up in this study. The new conceptual 3DEC model incorporates the industrial environment analysis, SWOT analysis, and business model canvas (BMC). As a case demonstrated in the British Museum program, this model brings benefits to a wide range of organizations in public and private sectors, as well as e-commerce researchers and practitioners.

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