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Customer Relationship Management through Mobile Technologies: Exploratory Study on Indian Youth

Customer Relationship Management through Mobile Technologies: Exploratory Study on Indian Youth

Arpita Khare, Sapna Rakesh
Copyright: © 2012 |Volume: 3 |Issue: 4 |Pages: 19
ISSN: 1941-868X|EISSN: 1941-8698|EISBN13: 9781466612761|DOI: 10.4018/jissc.2012100105
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MLA

Khare, Arpita, and Sapna Rakesh. "Customer Relationship Management through Mobile Technologies: Exploratory Study on Indian Youth." IJISSC vol.3, no.4 2012: pp.65-83. http://doi.org/10.4018/jissc.2012100105

APA

Khare, A. & Rakesh, S. (2012). Customer Relationship Management through Mobile Technologies: Exploratory Study on Indian Youth. International Journal of Information Systems and Social Change (IJISSC), 3(4), 65-83. http://doi.org/10.4018/jissc.2012100105

Chicago

Khare, Arpita, and Sapna Rakesh. "Customer Relationship Management through Mobile Technologies: Exploratory Study on Indian Youth," International Journal of Information Systems and Social Change (IJISSC) 3, no.4: 65-83. http://doi.org/10.4018/jissc.2012100105

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Abstract

Companies are increasingly using technology to target their customers and build relationship with them. Customer relationship management is perceived as a strategy which harnesses technology for providing more value to customers through customized products and services. However, technology now extends beyond the peripheries of Internet to mobile-based systems. The research was directed towards understanding the viability and scope of mobile marketing strategies in India. The acceptance of mobile marketing as a medium for dissemination of promotional information and product launches by companies was studied.

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