Welcome to the InfoSci Platform
Reference Hub8
A Mashup Application to Support Complex Decision Making for Retail Consumers

A Mashup Application to Support Complex Decision Making for Retail Consumers

Steven Walczak, Deborah L. Kellogg, Dawn G. Gregg
Copyright: © 2010 |Volume: 2 |Issue: 4 |Pages: 18
ISSN: 1935-5688|EISSN: 1935-5696|EISBN13: 9781613502587|DOI: 10.4018/jisss.2010100103
Cite Article Cite Article

MLA

Walczak, Steven, et al. "A Mashup Application to Support Complex Decision Making for Retail Consumers." IJISSS vol.2, no.4 2010: pp.39-56. http://doi.org/10.4018/jisss.2010100103

APA

Walczak, S., Kellogg, D. L., & Gregg, D. G. (2010). A Mashup Application to Support Complex Decision Making for Retail Consumers. International Journal of Information Systems in the Service Sector (IJISSS), 2(4), 39-56. http://doi.org/10.4018/jisss.2010100103

Chicago

Walczak, Steven, Deborah L. Kellogg, and Dawn G. Gregg. "A Mashup Application to Support Complex Decision Making for Retail Consumers," International Journal of Information Systems in the Service Sector (IJISSS) 2, no.4: 39-56. http://doi.org/10.4018/jisss.2010100103

Export Reference

Mendeley
Favorite Full-Issue Download

Abstract

Purchase processes often require complex decision making and consumers frequently use Web information sources to support these decisions. However, increasing amounts of information can make finding appropriate information problematic. This information overload, coupled with decision complexity, can increase time required to make a decision and reduce decision quality. This creates a need for tools that support these decision-making processes. Online tools that bring together data and partial solutions are one option to improve decision making in complex, multi-criteria environments. An experiment using a prototype mashup application indicates that these types of applications may significantly decrease time spent and improve overall quality of complex retail decisions.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.