Assessing Public Opinions of Products Through Sentiment Analysis: Product Satisfaction Assessment by Sentiment Analysis

C. Y. Ng, Kris M. Y. Law, Andrew W. H. Ip

Source Title: Research Anthology on Implementing Sentiment Analysis Across Multiple Disciplines

ISBN13: 9781668463031|ISBN10: 1668463032|EISBN13: 9781668463048

DOI: 10.4018/978-1-6684-6303-1.ch073

MLA

Ng, C. Y., et al. "Assessing Public Opinions of Products Through Sentiment Analysis: Product Satisfaction Assessment by Sentiment Analysis." Research Anthology on Implementing Sentiment Analysis Across Multiple Disciplines, edited by Information Resources Management Association, IGI Global, 2022, pp. 1422-1440. https://doi.org/10.4018/978-1-6684-6303-1.ch073

APA

Ng, C. Y., Law, K. M., & Ip, A. W. (2022). Assessing Public Opinions of Products Through Sentiment Analysis: Product Satisfaction Assessment by Sentiment Analysis. In I. Management Association (Ed.), Research Anthology on Implementing Sentiment Analysis Across Multiple Disciplines (pp. 1422-1440). IGI Global. https://doi.org/10.4018/978-1-6684-6303-1.ch073

Chicago

Ng, C. Y., Kris M. Y. Law, and Andrew W. H. Ip. "Assessing Public Opinions of Products Through Sentiment Analysis: Product Satisfaction Assessment by Sentiment Analysis." In Research Anthology on Implementing Sentiment Analysis Across Multiple Disciplines, edited by Information Resources Management Association, 1422-1440. Hershey, PA: IGI Global, 2022. https://doi.org/10.4018/978-1-6684-6303-1.ch073

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Abstract

In the world of social networking, consumers tend to refer to expert comments or product reviews before making buying decisions. There is much useful information available on many social networking sites for consumers to make product comparisons. Sentiment analysis is considered appropriate for summarising the opinions. However, the sentences posted online are generally short, which sometimes contains both positive and negative word in the same post. Thus, it may not be sufficient to determine the sentiment polarity of a post by merely counting the number of sentiment words, summing up or averaging the associated scores of sentiment words. In this paper, an unsupervised learning technique, k-means, in conjunction with sentiment analysis, is proposed for assessing public opinions. The proposed approach offers the product designers a tool to promptly determine the critical design criteria for new product planning in the process of new product development by evaluating the user-generated content. The case implementation proves the applicability of the proposed approach.