Crowd Workers' Continued Participation Intention in Crowdsourcing Platforms: An Empirical Study in Compensation-Based Micro-Task Crowdsourcing

Gabriel Shing-Koon Leung, Vincent Cho, C. H. Wu

Source Title: Journal of Global Information Management (JGIM)29(6)

ISSN: 1062-7375|EISSN: 1533-7995|EISBN13: 9781799872627|DOI: 10.4018/JGIM.20211101.oa13

MLA

Leung, Gabriel Shing-Koon, et al. "Crowd Workers' Continued Participation Intention in Crowdsourcing Platforms: An Empirical Study in Compensation-Based Micro-Task Crowdsourcing." JGIM vol.29, no.6 2021: pp.1-28. http://doi.org/10.4018/JGIM.20211101.oa13

APA

Leung, G. S., Cho, V., & Wu, C. H. (2021). Crowd Workers' Continued Participation Intention in Crowdsourcing Platforms: An Empirical Study in Compensation-Based Micro-Task Crowdsourcing. Journal of Global Information Management (JGIM), 29(6), 1-28. http://doi.org/10.4018/JGIM.20211101.oa13

Chicago

Leung, Gabriel Shing-Koon, Vincent Cho, and C. H. Wu. "Crowd Workers' Continued Participation Intention in Crowdsourcing Platforms: An Empirical Study in Compensation-Based Micro-Task Crowdsourcing," Journal of Global Information Management (JGIM) 29, no.6: 1-28. http://doi.org/10.4018/JGIM.20211101.oa13

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Abstract

The micro-task crowdsourcing marketplace, as a novel platform, has provided firms with a new way to recruit employees at a reasonable cost and with a fast turnaround. This research explores how different types of motivations affect individuals’ continued participation intention in compensation-based micro-task crowdsourcing platforms. Our theoretical model builds on expectancy theory, self-determination theory, organizational justice theory and self-efficacy theory. To validate the theoretical model, over 1,000 crowd workers participating in Amazon’s Mechanical Turk completed an online questionnaire. Distributive justice and self-efficacy were applied to moderate the relationship between different types of motivations and continued participation intention. The confirmed three-way interaction effects indicated that external regulation and intrinsic motivation on continued participation intention are contingent on distributive justice and the level of self-efficacy. The findings enrich the understanding of MCS communities and provide important guidelines for motivating crowd workers.