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How Generation Y Perceives Social Networking Applications in Corporate Environments

How Generation Y Perceives Social Networking Applications in Corporate Environments

Imed Boughzala
Copyright: © 2014 |Pages: 18
ISBN13: 9781466661820|ISBN10: 1466661828|EISBN13: 9781466661837
DOI: 10.4018/978-1-4666-6182-0.ch009
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MLA

Boughzala, Imed. "How Generation Y Perceives Social Networking Applications in Corporate Environments." Integrating Social Media into Business Practice, Applications, Management, and Models, edited by In Lee, IGI Global, 2014, pp. 162-179. https://doi.org/10.4018/978-1-4666-6182-0.ch009

APA

Boughzala, I. (2014). How Generation Y Perceives Social Networking Applications in Corporate Environments. In I. Lee (Ed.), Integrating Social Media into Business Practice, Applications, Management, and Models (pp. 162-179). IGI Global. https://doi.org/10.4018/978-1-4666-6182-0.ch009

Chicago

Boughzala, Imed. "How Generation Y Perceives Social Networking Applications in Corporate Environments." In Integrating Social Media into Business Practice, Applications, Management, and Models, edited by In Lee, 162-179. Hershey, PA: IGI Global, 2014. https://doi.org/10.4018/978-1-4666-6182-0.ch009

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Abstract

Organizations increasingly rely on corporate social networks and online communities to enhance socialization and knowledge sharing, collaboration, and value creation among coworkers. This chapter presents and analyzes results from a qualitative exploratory study conducted recently with a group of 24 graduate management students from a French business school. It contributes to a better understanding of how generation Y perceives the use of Social Networking (SN) applications inside businesses by drawing up a list of dos and don'ts. This study provides an ordered list of important adoption issues to consider when implementing and using CSN applications in businesses. It provides expectations and precautions for stakeholders to take into account for best use, compared to users (coworkers), managers, and the enterprise as a whole. A first list of guidelines, to favor the best adoption of these applications and to make their usage effective, is formulated.

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