Speed of Use of Social Media as an Antecedent of Speed of Business Internationalization

Josep Rialp-Criado, María-del-Carmen Alarcón-del-Amo, Alex Rialp

Source Title: Research Anthology on Social Media Advertising and Building Consumer Relationships

ISBN13: 9781668462874|ISBN10: 1668462877|EISBN13: 9781668462881

DOI: 10.4018/978-1-6684-6287-4.ch046

MLA

Rialp-Criado, Josep, et al. "Speed of Use of Social Media as an Antecedent of Speed of Business Internationalization." Research Anthology on Social Media Advertising and Building Consumer Relationships, edited by Information Resources Management Association, IGI Global, 2022, pp. 816-844. https://doi.org/10.4018/978-1-6684-6287-4.ch046

APA

Rialp-Criado, J., Alarcón-del-Amo, M., & Rialp, A. (2022). Speed of Use of Social Media as an Antecedent of Speed of Business Internationalization. In I. Management Association (Ed.), Research Anthology on Social Media Advertising and Building Consumer Relationships (pp. 816-844). IGI Global. https://doi.org/10.4018/978-1-6684-6287-4.ch046

Chicago

Rialp-Criado, Josep, María-del-Carmen Alarcón-del-Amo, and Alex Rialp. "Speed of Use of Social Media as an Antecedent of Speed of Business Internationalization." In Research Anthology on Social Media Advertising and Building Consumer Relationships, edited by Information Resources Management Association, 816-844. Hershey, PA: IGI Global, 2022. https://doi.org/10.4018/978-1-6684-6287-4.ch046

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Abstract

Despite various advances in international business and entrepreneurship literatures and increasing interest in speed of internationalization mainly among international entrepreneurship scholars, the relationship between the use of social media and the internationalization speed of the firm remains poorly investigated. This article presents the reflective construct “speed of use of social media” and proves its positive effect on the third order formative construct “speed of internationalization.” Furthermore, using multi-group analysis, the article demonstrates that this effect is moderated by the industry where the company performs (business-to-customer vs. business-to-business) and its export intensity, but not by the size of the firm. The results obtained open an interesting area for further research in the role of Web 2.0 and social networking in future knowledge management systems of international new ventures companies.