MLA
Chen, Ming, et al. "Lucky Reply Effect: How a Company's Online Replies to Consumers' Online Comments Affect Consumers' Predictions of Randomly Determined Associated Rewards." Research Anthology on Social Media Advertising and Building Consumer Relationships, edited by Information Resources Management Association, IGI Global, 2022, pp. 1723-1736. https://doi.org/10.4018/978-1-6684-6287-4.ch092
APA
Chen, M., Huang, Y., Yu, S., & Wu, C. (2022). Lucky Reply Effect: How a Company's Online Replies to Consumers' Online Comments Affect Consumers' Predictions of Randomly Determined Associated Rewards. In I. Management Association (Ed.), Research Anthology on Social Media Advertising and Building Consumer Relationships (pp. 1723-1736). IGI Global. https://doi.org/10.4018/978-1-6684-6287-4.ch092
Chicago
Chen, Ming, et al. "Lucky Reply Effect: How a Company's Online Replies to Consumers' Online Comments Affect Consumers' Predictions of Randomly Determined Associated Rewards." In Research Anthology on Social Media Advertising and Building Consumer Relationships, edited by Information Resources Management Association, 1723-1736. Hershey, PA: IGI Global, 2022. https://doi.org/10.4018/978-1-6684-6287-4.ch092
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