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Analyzing Perspectives on Lifestyle M-Health Apps: User and Non-User Insights

Analyzing Perspectives on Lifestyle M-Health Apps: User and Non-User Insights

Veronika Keller, Ida Ercsey
Copyright: © 2024 |Pages: 20
ISBN13: 9781668489840|ISBN10: 1668489848|ISBN13 Softcover: 9781668489857|EISBN13: 9781668489864
DOI: 10.4018/978-1-6684-8984-0.ch003
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MLA

Keller, Veronika, and Ida Ercsey. "Analyzing Perspectives on Lifestyle M-Health Apps: User and Non-User Insights." Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs, edited by Inês Veiga Pereira, et al., IGI Global, 2024, pp. 48-67. https://doi.org/10.4018/978-1-6684-8984-0.ch003

APA

Keller, V. & Ercsey, I. (2024). Analyzing Perspectives on Lifestyle M-Health Apps: User and Non-User Insights. In I. Pereira, P. Pires, & J. Santos (Eds.), Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs (pp. 48-67). IGI Global. https://doi.org/10.4018/978-1-6684-8984-0.ch003

Chicago

Keller, Veronika, and Ida Ercsey. "Analyzing Perspectives on Lifestyle M-Health Apps: User and Non-User Insights." In Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs, edited by Inês Veiga Pereira, Paulo Botelho Pires, and José Duarte Santos, 48-67. Hershey, PA: IGI Global, 2024. https://doi.org/10.4018/978-1-6684-8984-0.ch003

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Abstract

The aim of the research is to explore the theoretical background and experiences of using lifestyle (LS) applications from a user perspective. The objective is to identify the reasons for non-usage. To accomplish these research goals, four focus group interviews were conducted with students studying recreation management in the autumn of 2022. The focus group research findings indicated that sports and fitness apps were the participants' most favoured. The evaluation of LS applications identified usefulness, features, accessibility, and accuracy as the most significant factors. More students reported positive effects on their physical and mental health; however, they viewed the applications and smart devices as auxiliary tools. The main reasons for non-use included personal, technical, and usability issues, as discovered by the authors. This chapter provides an in-depth insight into alterations in health practices, incentives and encounters with mobile devices and LS apps, contributing to the field of service literature.

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