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Do technological, environmental and entrepreneurial factors affect social commerce adoption?Journal of Small Business and Enterprise Development10.1108/JSBED-09-2023-0420

The Utilization of Social Media by Small and Medium Food Vendors in Brunei Darussalam

Meryeme Bouargan, Rabi'atul Adawiyah Haji Abd Halim, Nuruljannah Haji Husaini, Nor Azeem Jusniah, Nur Hazwani Masturah Haji Ahmad, Mohammad Nabil Almunawar

Source Title: International Journal of Asian Business and Information Management (IJABIM)11(1)

ISSN: 1947-9638|EISSN: 1947-9646|EISBN13: 9781799806417|DOI: 10.4018/IJABIM.2020010109

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MLA

Bouargan, Meryeme, et al. "The Utilization of Social Media by Small and Medium Food Vendors in Brunei Darussalam." IJABIM vol.11, no.1 2020: pp.142-163. http://doi.org/10.4018/IJABIM.2020010109

APA

Bouargan, M., Halim, R. A., Husaini, N. H., Jusniah, N. A., Ahmad, N. H., & Almunawar, M. N. (2020). The Utilization of Social Media by Small and Medium Food Vendors in Brunei Darussalam. International Journal of Asian Business and Information Management (IJABIM), 11(1), 142-163. http://doi.org/10.4018/IJABIM.2020010109

Chicago

Bouargan, Meryeme, et al. "The Utilization of Social Media by Small and Medium Food Vendors in Brunei Darussalam," International Journal of Asian Business and Information Management (IJABIM) 11, no.1: 142-163. http://doi.org/10.4018/IJABIM.2020010109

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Abstract

This research examines the factors that contribute to the utilization of social media by the small and medium-sized enterprises (SMEs) operating in the food industry in Brunei Darussalam. It also investigates how social media provides opportunities to SMEs. This research was done using a quantitative method through primary research that was focused on small and medium-sized food vendors in Brunei Darussalam. Survey questions were distributed to food SMEs and vendors, who use social media to assist them in conducting their business, to serve as a guideline to understand how social media networks can lead to positive business outcomes and how understanding key factors may lead to optimizing product portfolios and to discover new opportunities for their business to expand. Based on the authors' research, cost effectiveness was found to influence social media usage among the small and medium food vendors in Brunei. Factors such as trust, interactivity and compatibility, however were not found to be the factors influencing the utilization of social media.