The Study on the Store Image of Hypermarkets: An Empirical Study of Carrefour, Fe-Amart, and Costco in Taiwan

Chiwei Chen

Source Title: International Journal of Asian Business and Information Management (IJABIM)12(3)

ISSN: 1947-9638|EISSN: 1947-9646|EISBN13: 9781799861065|DOI: 10.4018/IJABIM.20210701.oa13

MLA

Chen, Chiwei. "The Study on the Store Image of Hypermarkets: An Empirical Study of Carrefour, Fe-Amart, and Costco in Taiwan." IJABIM vol.12, no.3 2021: pp.205-221. http://doi.org/10.4018/IJABIM.20210701.oa13

APA

Chen, C. (2021). The Study on the Store Image of Hypermarkets: An Empirical Study of Carrefour, Fe-Amart, and Costco in Taiwan. International Journal of Asian Business and Information Management (IJABIM), 12(3), 205-221. http://doi.org/10.4018/IJABIM.20210701.oa13

Chicago

Chen, Chiwei. "The Study on the Store Image of Hypermarkets: An Empirical Study of Carrefour, Fe-Amart, and Costco in Taiwan," International Journal of Asian Business and Information Management (IJABIM) 12, no.3: 205-221. http://doi.org/10.4018/IJABIM.20210701.oa13

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Abstract

The purpose of this paper is to examine the important structures of store image and how to improve a hypermarket's store image to affect customer willingness to return. This study found that the greater shopping convenience, a complete range of products, good service, and regular activities, the greater customer loyalty. The store atmosphere has no significant impact on enhancing customer loyalty. Many store customers do not pay much attention to the quality of physical and software equipment in the store, but more attention to convenience, commodity integrity, good service, and regular activities. Whether a hypermarket can provide good service is a key niche for showing its competitiveness among its competitors. The results show that the more convenient the shopping convenience, the better the service, and the more regular activities a store provides, the less likely a customer will switch to other stores for shopping.