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Purchase Intention in the Fashion Industry on Local and International E-Commerce in Indonesia

Purchase Intention in the Fashion Industry on Local and International E-Commerce in Indonesia

Lim Sanny, Tita Dwi Julianto, Serafim Savionus, Beni Widarman bin Yus Kelena
Copyright: © 2022 |Volume: 13 |Issue: 2 |Pages: 12
ISSN: 1947-9638|EISSN: 1947-9646|EISBN13: 9781799897590|DOI: 10.4018/IJABIM.20220701.oa4
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MLA

Sanny, Lim, et al. "Purchase Intention in the Fashion Industry on Local and International E-Commerce in Indonesia." IJABIM vol.13, no.2 2022: pp.1-12. http://doi.org/10.4018/IJABIM.20220701.oa4

APA

Sanny, L., Julianto, T. D., Savionus, S., & Kelena, B. W. (2022). Purchase Intention in the Fashion Industry on Local and International E-Commerce in Indonesia. International Journal of Asian Business and Information Management (IJABIM), 13(2), 1-12. http://doi.org/10.4018/IJABIM.20220701.oa4

Chicago

Sanny, Lim, et al. "Purchase Intention in the Fashion Industry on Local and International E-Commerce in Indonesia," International Journal of Asian Business and Information Management (IJABIM) 13, no.2: 1-12. http://doi.org/10.4018/IJABIM.20220701.oa4

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Abstract

The purpose of this research is to examine the impact of the two categories of sales promotional tools (monetary and non-monetary) on purchase intention with the consideration of consumers’ perceived quality for fashion products in local and international e-commerce. As the competition between local and international e-commerce is increasingly fierce, it requires an appropriate sales promotion strategy that is in accordance with customers perceptions in Indonesia to capture customers’ purchase intention. This research is purely quantitative by using primary data through distributing online questionnaires to customers who have shopped fashion products in local or international e-commerce. Path analysis was used to verify the conceptual model and hypotheses in this research. This research confirms that sales promotions (both monetary and non-monetary) affect customers’ perceived quality of a product in both e-commerce.