Welcome to the InfoSci Platform
Reference Hub1
The Impact of Corporate Social Responsibility Performance on Competitive Advantage and Business Success: A Case of Vietnamese Enterprises

The Impact of Corporate Social Responsibility Performance on Competitive Advantage and Business Success: A Case of Vietnamese Enterprises

Khuong Ngoc Mai, An Khoa Truong Nguyen
Copyright: © 2021 |Volume: 12 |Issue: 3 |Pages: 15
ISSN: 1947-9638|EISSN: 1947-9646|EISBN13: 9781799861065|DOI: 10.4018/IJABIM.294095
Cite Article Cite Article

MLA

Mai, Khuong Ngoc, and An Khoa Truong Nguyen. "The Impact of Corporate Social Responsibility Performance on Competitive Advantage and Business Success: A Case of Vietnamese Enterprises." IJABIM vol.12, no.3 2021: pp.1-15. http://doi.org/10.4018/IJABIM.294095

APA

Mai, K. N. & Nguyen, A. K. (2021). The Impact of Corporate Social Responsibility Performance on Competitive Advantage and Business Success: A Case of Vietnamese Enterprises. International Journal of Asian Business and Information Management (IJABIM), 12(3), 1-15. http://doi.org/10.4018/IJABIM.294095

Chicago

Mai, Khuong Ngoc, and An Khoa Truong Nguyen. "The Impact of Corporate Social Responsibility Performance on Competitive Advantage and Business Success: A Case of Vietnamese Enterprises," International Journal of Asian Business and Information Management (IJABIM) 12, no.3: 1-15. http://doi.org/10.4018/IJABIM.294095

Export Reference

Mendeley
Favorite Full-Issue Download

Abstract

This study investigates how types of corporate social responsibility (CSR) practices (economic, legal, ethical, philanthropic, and environmental) affect competitive advantage and business success in an emerging country. Data were collected by surveying 869 respondents from manufacturing, real estate, trade, and service sectors. The data analysis applied partial least square structural equation modeling. The results showed that ethical, legal, and philanthropic CSR initiatives have a positive effect on competitive advantage. Economic CSR practice is the only factor that affected both competitive advantage and business success. The competitive advantage also directly affected business success. Environmental CSR practice did not show a significant relationship with competitive advantage or business success. The findings of this study may be beneficial in informing managers’ decisions on CSR investment to gain competitive advantage, and in turn, business success in a developing context.