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Examining the nexus between social cognition, biospheric values, moral norms, corporate environmental responsibility and pro-environmental behaviour. Does environmental knowledge matter?Current Psychology10.1007/s12144-023-04832-6
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Analysis of Consumers’ Green Consumption Behavior against the Background of “Carbon Peak, Carbon Neutrality”—Based on Survey Data from Anhui ProvinceSustainability10.3390/su151612296

Antecedents of Pro-Environmental Behaviors: A Study on Green Consumption in an Emerging Market

Yen Hai Le, Tuan Nguyen Manh

Source Title: International Journal of Asian Business and Information Management (IJABIM)13(1)

ISSN: 1947-9638|EISSN: 1947-9646|EISBN13: 9781683181330|DOI: 10.4018/IJABIM.297848

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MLA

Le, Yen Hai, and Tuan Nguyen Manh. "Antecedents of Pro-Environmental Behaviors: A Study on Green Consumption in an Emerging Market." IJABIM vol.13, no.1 2022: pp.1-17. http://doi.org/10.4018/IJABIM.297848

APA

Le, Y. H. & Manh, T. N. (2022). Antecedents of Pro-Environmental Behaviors: A Study on Green Consumption in an Emerging Market. International Journal of Asian Business and Information Management (IJABIM), 13(1), 1-17. http://doi.org/10.4018/IJABIM.297848

Chicago

Le, Yen Hai, and Tuan Nguyen Manh. "Antecedents of Pro-Environmental Behaviors: A Study on Green Consumption in an Emerging Market," International Journal of Asian Business and Information Management (IJABIM) 13, no.1: 1-17. http://doi.org/10.4018/IJABIM.297848

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Abstract

Green consumption such as buying green food, purchasing eco-label products, purchasing recycled products, or zero-wasted shopping is becoming more common in developing countries. The paper, using value theory, identity theory and self-regulation theory, aims to develop and validate an integrative theoretical model that explain consumer willingness to pay and purchase behavior. A cross-sectional survey with PLS-SEM analysis of 279 individual consumers in green consumption in Dalat, Vietnam, reports that 14 of 15 hypotheses are empirically supported. The findings affirm the influence of value orientation (egoistic, altruistic and biospheric value), on self-regulation (self-efficacy and outcome expectation) through environmental identity. This is also one of the first, with the mediating role of self-regulation between identity and behavior, to provide a new lens of value–identity-self-regulation as an insightful alternative to both the traditional perspective of value–belief-norm and the emerging perspective of value-identity-norm in determining pro-environmental behavior.