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Shifts in Customer Relationship: Strategies and Initiatives in the Digital Age

Shifts in Customer Relationship: Strategies and Initiatives in the Digital Age

Pratap Chandra Mandal
Copyright: © 2022 |Volume: 4 |Issue: 1 |Pages: 19
ISSN: 2572-4819|EISSN: 2572-4827|EISBN13: 9781683183495|DOI: 10.4018/IJAMTR.2022010102
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MLA

Mandal, Pratap Chandra. "Shifts in Customer Relationship: Strategies and Initiatives in the Digital Age." IJAMTR vol.4, no.1 2022: pp.1-19. http://doi.org/10.4018/IJAMTR.2022010102

APA

Mandal, P. C. (2022). Shifts in Customer Relationship: Strategies and Initiatives in the Digital Age. International Journal of Applied Management Theory and Research (IJAMTR), 4(1), 1-19. http://doi.org/10.4018/IJAMTR.2022010102

Chicago

Mandal, Pratap Chandra. "Shifts in Customer Relationship: Strategies and Initiatives in the Digital Age," International Journal of Applied Management Theory and Research (IJAMTR) 4, no.1: 1-19. http://doi.org/10.4018/IJAMTR.2022010102

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Abstract

Companies require building and maintaining customer relationships to achieve excellence in the digital age. Companies should be selective and should develop relationships with loyal and profitable customers and discourage unprofitable customers to continue doing business with them. Companies require developing interactive customer relationships which are mutually beneficial and understanding the growing importance of consumer-generated marketing in the digital age and online marketing domains in forming relationships. They should respect public policies like consumer security and privacy, have knowledge of customer rights, and respect those rights to win customer trust. Firms require developing customer preference programs to strengthen the bondage with passionate customers and to attract potential buyers and convert them into regular customers. All such strategies will help companies understand the shifting nature of customer relationships in the digital age, build in-depth customer relationships, succeed in the tough environment, and achieve business excellence in the digital age.