How Business Intelligence Can Help You to Better Understand Your Customers

Rasha Hadhoud, Walid A. Salameh

Source Title: International Journal of Business Intelligence Research (IJBIR)11(1)

ISSN: 1947-3591|EISSN: 1947-3605|EISBN13: 9781799807155|DOI: 10.4018/IJBIR.2020010104

MLA

Hadhoud, Rasha, and Walid A. Salameh. "How Business Intelligence Can Help You to Better Understand Your Customers." IJBIR vol.11, no.1 2020: pp.50-58. http://doi.org/10.4018/IJBIR.2020010104

APA

Hadhoud, R. & Salameh, W. A. (2020). How Business Intelligence Can Help You to Better Understand Your Customers. International Journal of Business Intelligence Research (IJBIR), 11(1), 50-58. http://doi.org/10.4018/IJBIR.2020010104

Chicago

Hadhoud, Rasha, and Walid A. Salameh. "How Business Intelligence Can Help You to Better Understand Your Customers," International Journal of Business Intelligence Research (IJBIR) 11, no.1: 50-58. http://doi.org/10.4018/IJBIR.2020010104

Export Reference

Favorite Full-Issue Download

View Full Text HTML

View Full Text PDF

Abstract

Companies can incur heavy losses when customers do not return; therefore, they need to have a better understanding of their customers' behaviors in order to improve service and products. And nowadays, there are multiple resources of customers' data especially with web services, such as websites, chatbots, emails, social media, PoS, ERP, CRM, SCM, therefore, it becomes difficult to collect all this huge data altogether and analyze it manually This paper highlights the role of business intelligence in improving the relationship with the customers, and explores the techniques used to analyze customers' data in order to predict their demands and reach their satisfaction.