Retailing Trends and Developments - Challenges and Opportunities: Retailing Trends and Developments

Pratap Chandra Mandal

Source Title: International Journal of Business Strategy and Automation (IJBSA)1(2)

ISSN: 2644-2094|EISSN: 2644-2108|EISBN13: 9781799803546|DOI: 10.4018/IJBSA.2020040101

MLA

Mandal, Pratap Chandra. "Retailing Trends and Developments - Challenges and Opportunities: Retailing Trends and Developments." IJBSA vol.1, no.2 2020: pp.1-11. http://doi.org/10.4018/IJBSA.2020040101

APA

Mandal, P. C. (2020). Retailing Trends and Developments - Challenges and Opportunities: Retailing Trends and Developments. International Journal of Business Strategy and Automation (IJBSA), 1(2), 1-11. http://doi.org/10.4018/IJBSA.2020040101

Chicago

Mandal, Pratap Chandra. "Retailing Trends and Developments - Challenges and Opportunities: Retailing Trends and Developments," International Journal of Business Strategy and Automation (IJBSA) 1, no.2: 1-11. http://doi.org/10.4018/IJBSA.2020040101

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Abstract

The retail environment is changing rapidly. The competition is getting tougher. Some of the developments taking place include tighter consumer spending; new retail forms; shortening retail life cycles and retail convergence; rise of megaretailers; growth of direct, online, mobile, and social media retailing; necessity of omni-channel retailing; importance of retail technology; green retailing; and global expansion of major retailers. Retailers adopt a number of measures to be successful in the short run and in the long run. The article will sensitize retailers about the requirements to be successful in the competitive retail environment. All the strategies will help retailers to develop customer relationships and grow in the competition.