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Country of Origin and Consumer Perceptions: Strategies and Initiatives

Country of Origin and Consumer Perceptions: Strategies and Initiatives

Pratap Chandra Mandal
Copyright: © 2020 |Volume: 1 |Issue: 4 |Pages: 14
ISSN: 2644-2094|EISSN: 2644-2108|EISBN13: 9781799803560|DOI: 10.4018/IJBSA.2020100105
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MLA

Mandal, Pratap Chandra. "Country of Origin and Consumer Perceptions: Strategies and Initiatives." IJBSA vol.1, no.4 2020: pp.73-86. http://doi.org/10.4018/IJBSA.2020100105

APA

Mandal, P. C. (2020). Country of Origin and Consumer Perceptions: Strategies and Initiatives. International Journal of Business Strategy and Automation (IJBSA), 1(4), 73-86. http://doi.org/10.4018/IJBSA.2020100105

Chicago

Mandal, Pratap Chandra. "Country of Origin and Consumer Perceptions: Strategies and Initiatives," International Journal of Business Strategy and Automation (IJBSA) 1, no.4: 73-86. http://doi.org/10.4018/IJBSA.2020100105

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Abstract

Different products and brands come from different countries. Consumer perceptions and country images are developed because of country of origin. Country of origin affects global brands. Consumer perceptions about global brands are related to stereotyping, ethnocentrism, industrialization, technological developments, and fads. Consumer perceptions create influences on brand choices and acceptance of brands. Consumer perceptions about country of origin should be improved. Companies adopt a number of strategies and initiatives to overcome and improve country-of-origin perceptions. A proper understanding of consumer perceptions about country of origin is required for managers to realize consumer preferences about global brands and the connections between consumer perceptions and country of origin. All these will allow companies to establish their products and brands in foreign markets, sell their brands, and achieve business excellence.