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Customer Satisfaction and Loyalty for Online Food Service Providers in Jharkhand State: An Empirical Study

Customer Satisfaction and Loyalty for Online Food Service Providers in Jharkhand State: An Empirical Study

Anand Prasad Sinha, Praveen Srivastava, Ashok Kumar Asthana, Sanjiv Kumar Srivastava, Aditi K. Nag
Copyright: © 2022 |Volume: 13 |Issue: 1 |Pages: 23
ISSN: 1947-9247|EISSN: 1947-9255|EISBN13: 9781683181552|DOI: 10.4018/IJCRMM.289204
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MLA

Sinha, Anand Prasad, et al. "Customer Satisfaction and Loyalty for Online Food Service Providers in Jharkhand State: An Empirical Study." IJCRMM vol.13, no.1 2022: pp.1-23. http://doi.org/10.4018/IJCRMM.289204

APA

Sinha, A. P., Srivastava, P., Asthana, A. K., Srivastava, S. K., & Nag, A. K. (2022). Customer Satisfaction and Loyalty for Online Food Service Providers in Jharkhand State: An Empirical Study. International Journal of Customer Relationship Marketing and Management (IJCRMM), 13(1), 1-23. http://doi.org/10.4018/IJCRMM.289204

Chicago

Sinha, Anand Prasad, et al. "Customer Satisfaction and Loyalty for Online Food Service Providers in Jharkhand State: An Empirical Study," International Journal of Customer Relationship Marketing and Management (IJCRMM) 13, no.1: 1-23. http://doi.org/10.4018/IJCRMM.289204

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Abstract

In the food sector, customer have been voting by their feet since ages. However, due to the technological changes clubbed with present COVID-19 pandemic, the trend has changed rapidly. Customers are confined to their home and technology has emerged as the only saviour. Increase in the number of downloads of food ordering app is an indication of both popularity of this app and helplessness of the present age customer. With restricted movement, they have these apps to either get the food delivered at their doorstep or take away with pre-orders. Hence, it becomes imperative for the app designer and food service provider to brainstorm and develop an app which can focus on the customer ease rather than forcing their design and interface to the customer. In this backdrop, the present study is a novel attempt which primarily focuses on the relationship between app quality and customer satisfaction.