E-Commerce Adoption Among Micro, Small, and Medium Enterprises in Brunei Darussalam

Mohammad Nabil Almunawar, Anizzah Auzzali, Nur‘Amalina Haji Oseli, Wan Zaleha Ariff Md Zain Ariff

Source Title: International Journal of E-Business Research (IJEBR)18(1)

ISSN: 1548-1131|EISSN: 1548-114X|EISBN13: 9781799893783|DOI: 10.4018/IJEBR.293297

MLA

Almunawar, Mohammad Nabil, et al. "E-Commerce Adoption Among Micro, Small, and Medium Enterprises in Brunei Darussalam." IJEBR vol.18, no.1 2022: pp.1-18. http://doi.org/10.4018/IJEBR.293297

APA

Almunawar, M. N., Auzzali, A., Oseli, N. H., & Ariff, W. Z. (2022). E-Commerce Adoption Among Micro, Small, and Medium Enterprises in Brunei Darussalam. International Journal of E-Business Research (IJEBR), 18(1), 1-18. http://doi.org/10.4018/IJEBR.293297

Chicago

Almunawar, Mohammad Nabil, et al. "E-Commerce Adoption Among Micro, Small, and Medium Enterprises in Brunei Darussalam," International Journal of E-Business Research (IJEBR) 18, no.1: 1-18. http://doi.org/10.4018/IJEBR.293297

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Abstract

The advancement of the Internet has enabled firms including micro, small and medium-sized enterprises (MSMEs) in Brunei Darussalam (Brunei) to adopt e-commerce. E-commerce has helped firms to easily buy and sell their products or services online. The advancement of the Internet and e-commerce has brought many benefits to the firms especially the MSMEs as it could help to reduce cost, enhance the firm's relationship with their customers and/or suppliers and increase business opportunities. To stay competitive, MSMEs must be aware of the potential benefits that e-commerce could bring. Moreover, before the firms have decided to adopt e-commerce, there are several factors that they should consider. This study aims to find out the factors that could affect the MSMEs' decision to adopt e-commerce by applying the technology-organizational-environmental (TOE) framework.