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A Review of AI (Artificial Intelligence) Tools and Customer Experience in Online Fashion Retail

A Review of AI (Artificial Intelligence) Tools and Customer Experience in Online Fashion Retail

Radhika Pillarisetty, Pratika Mishra
Copyright: © 2022 |Volume: 18 |Issue: 2 |Pages: 12
ISSN: 1548-1131|EISSN: 1548-114X|EISBN13: 9781799893790|DOI: 10.4018/IJEBR.294111
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MLA

Pillarisetty, Radhika, and Pratika Mishra. "A Review of AI (Artificial Intelligence) Tools and Customer Experience in Online Fashion Retail." IJEBR vol.18, no.2 2022: pp.1-12. http://doi.org/10.4018/IJEBR.294111

APA

Pillarisetty, R. & Mishra, P. (2022). A Review of AI (Artificial Intelligence) Tools and Customer Experience in Online Fashion Retail. International Journal of E-Business Research (IJEBR), 18(2), 1-12. http://doi.org/10.4018/IJEBR.294111

Chicago

Pillarisetty, Radhika, and Pratika Mishra. "A Review of AI (Artificial Intelligence) Tools and Customer Experience in Online Fashion Retail," International Journal of E-Business Research (IJEBR) 18, no.2: 1-12. http://doi.org/10.4018/IJEBR.294111

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Abstract

Artificial Intelligence tools and processes have hugely impacted the ecommerce industry and the satisfaction of online customers. With technology largely pervading all facets of our lives, people want meaningful experiences. Artificial intelligence has the ability to deliver positive experiences for customers that helps build brand trust and customer satisfaction. Whether you are using your smartphone, laptop or voice assistants such as Alexa or Siri, service on the internet is gaining new ground. This paper does a literature review of the various technological advances that optimize the customer experience to evoke e-satisfaction, i.e. satisfaction while shopping online. E-satisfaction as a construct will be reviewed and its impact on customer purchase intention. This review will provide businesses and other researchers a frame of reference to conduct empirical studies in the area of AI and technology enabled retail.