Reference Hub

This research has been cited in:

Article
The business students' intention to establish a start-up company: the role of higher education-related factorsHigher Education, Skills and Work-Based Learning10.1108/HESWBL-06-2023-0144
Article
Sustainable Business Practices and the Role of Digital Technologies: A Cross-Regional AnalysisSystems10.3390/systems12030097
Chapter
Digital Entrepreneurship Towards Changing Consumer PreferencesThe Importance of Entrepreneurship in Fostering Economic Progress10.4018/978-1-6684-7127-2.ch001

Business Model Innovation Through Digital Entrepreneurship: A Case of Online Food Delivery Start-Up in India

Natasha Saqib, Gowsia Bashir Shah

Source Title: International Journal of E-Entrepreneurship and Innovation (IJEEI)13(1)

ISSN: 1947-8585|EISSN: 1947-8593|EISBN13: 9781668479391|DOI: 10.4018/IJEEI.315294

Cite Article Cite Article

MLA

Saqib, Natasha, and Gowsia Bashir Shah. "Business Model Innovation Through Digital Entrepreneurship: A Case of Online Food Delivery Start-Up in India." IJEEI vol.13, no.1 2023: pp.1-20. http://doi.org/10.4018/IJEEI.315294

APA

Saqib, N. & Shah, G. B. (2023). Business Model Innovation Through Digital Entrepreneurship: A Case of Online Food Delivery Start-Up in India. International Journal of E-Entrepreneurship and Innovation (IJEEI), 13(1), 1-20. http://doi.org/10.4018/IJEEI.315294

Chicago

Saqib, Natasha, and Gowsia Bashir Shah. "Business Model Innovation Through Digital Entrepreneurship: A Case of Online Food Delivery Start-Up in India," International Journal of E-Entrepreneurship and Innovation (IJEEI) 13, no.1: 1-20. http://doi.org/10.4018/IJEEI.315294

Export Reference

Favorite Full-Issue Download

View Full Text HTML

View Full Text PDF

Abstract

Aggregator business network models are quickly becoming critical enablers of digital transformation across various industries and are increasingly active in service start-ups such as online food delivery. With their innovative use of digital technologies, several unconventional start-ups in the online food ordering space are upending the market. However, the industry faces fierce competition from rivals and rising consumer demand for unique experiences. Using an exploratory case study methodology, the current study investigates the case of “Zomato,” an Indian restaurant aggregator and food delivery start-up. The study aims to demonstrate how Zomato, a digital start-up, has gained a competitive advantage by changing its business model. An investigation into the Indian-based online food ordering company Zomato's business model innovation has been reported. This study shows how Zomato has differentiated itself from its competitors in the Indian food market by focusing on the nine business model canvas components. This improves our understanding of business model innovation's theoretical foundations and forerunners as a source of competitive advantage.