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Exploring Consumer Adoption of Mobile Shopping Apps From a Perspective of Elaboration Likelihood Model

Exploring Consumer Adoption of Mobile Shopping Apps From a Perspective of Elaboration Likelihood Model

Thi Huong Giang Vo, Kuang-Wen Wu
Copyright: © 2022 |Volume: 14 |Issue: 1 |Pages: 18
ISSN: 1941-627X|EISSN: 1941-6288|EISBN13: 9781683180777|DOI: 10.4018/IJESMA.296577
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MLA

Vo, Thi Huong Giang, and Kuang-Wen Wu. "Exploring Consumer Adoption of Mobile Shopping Apps From a Perspective of Elaboration Likelihood Model." IJESMA vol.14, no.1 2022: pp.1-18. http://doi.org/10.4018/IJESMA.296577

APA

Vo, T. H. & Wu, K. (2022). Exploring Consumer Adoption of Mobile Shopping Apps From a Perspective of Elaboration Likelihood Model. International Journal of E-Services and Mobile Applications (IJESMA), 14(1), 1-18. http://doi.org/10.4018/IJESMA.296577

Chicago

Vo, Thi Huong Giang, and Kuang-Wen Wu. "Exploring Consumer Adoption of Mobile Shopping Apps From a Perspective of Elaboration Likelihood Model," International Journal of E-Services and Mobile Applications (IJESMA) 14, no.1: 1-18. http://doi.org/10.4018/IJESMA.296577

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Abstract

This study aims to integrate perceived risk into elaboration likelihood model, develop a comprehensive research model to explain dual routes of persuasive communication through various factors affecting individual acceptance and usage of mobile shopping apps, and identify the antecedents of consumers’ perceived risk in the context of mobile shopping. Structural equation modeling is adopted to test the proposed model. Information quality has a negative effect on perceived risk (central route), while source credibility has a positive impact on perceived usefulness (peripheral route). The antecedents of perceived risk including information quality, source credibility, familiarity, and personal innovativeness which are divided into four categories: cognition-based, affect-based, experience-based, and personality-oriented. The four antecedents significantly affect consumer’s perceived risk in adopting mobile shopping apps. The results show that consumers’ perceived usefulness and perceived risk affect consumers’ behavioral intentions of mobile shopping apps adoption.