Welcome to the InfoSci Platform
Reference Hub1
Sports Tourism Products: Social Media Perspective

Sports Tourism Products: Social Media Perspective

Ana-Marija Stjepić, Damjan Pintar, Tamara Ćurlin
Copyright: © 2022 |Volume: 14 |Issue: 1 |Pages: 21
ISSN: 1941-627X|EISSN: 1941-6288|EISBN13: 9781683180777|DOI: 10.4018/IJESMA.296578
Cite Article Cite Article

MLA

Stjepić, Ana-Marija, et al. "Sports Tourism Products: Social Media Perspective." IJESMA vol.14, no.1 2022: pp.1-21. http://doi.org/10.4018/IJESMA.296578

APA

Stjepić, A., Pintar, D., & Ćurlin, T. (2022). Sports Tourism Products: Social Media Perspective. International Journal of E-Services and Mobile Applications (IJESMA), 14(1), 1-21. http://doi.org/10.4018/IJESMA.296578

Chicago

Stjepić, Ana-Marija, Damjan Pintar, and Tamara Ćurlin. "Sports Tourism Products: Social Media Perspective," International Journal of E-Services and Mobile Applications (IJESMA) 14, no.1: 1-21. http://doi.org/10.4018/IJESMA.296578

Export Reference

Mendeley
Favorite Full-Issue Download

Abstract

In addition to good accommodation and sports infrastructure, Slovenia has an extremely developed system of training, testing, and rehabilitation of athletes. Slovenian athletes have always topped in various sports providing excellent training and friendly partnerships for athletes and sports teams coming to the preparations. These characteristics provide an opportunity for developing off-peak tourist products, focusing on sports and sports recreation. However, sports recreation marketing faces challenges like the division into sports-oriented and sports-related vacations. Accordingly, the main goal of this paper is to discern the link between sports and tourism, marketing strategies and tools, and identify the potential variables that could encourage Slovenian organizations in enhancing successful engagement of sports tourism in the following years. Therefore, to discuss the possibilities for sporting organizations to cooperate with the tourism industry, an in-depth discussion based on the case studies of Slovenian companies from two different destinations is conducted.