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Internationalization of Spin Off From the Perspective of Its Client Capital

Internationalization of Spin Off From the Perspective of Its Client Capital

María Amalia Trillo Holgado, Maria del Carmen Peces Prieto
Copyright: © 2022 |Volume: 13 |Issue: 1 |Pages: 18
ISSN: 1947-3478|EISSN: 1947-3486|EISBN13: 9781683181613|DOI: 10.4018/IJHCITP.300319
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MLA

Holgado, María Amalia Trillo, and Maria del Carmen Peces Prieto. "Internationalization of Spin Off From the Perspective of Its Client Capital." IJHCITP vol.13, no.1 2022: pp.1-18. http://doi.org/10.4018/IJHCITP.300319

APA

Holgado, M. A. & Prieto, M. D. (2022). Internationalization of Spin Off From the Perspective of Its Client Capital. International Journal of Human Capital and Information Technology Professionals (IJHCITP), 13(1), 1-18. http://doi.org/10.4018/IJHCITP.300319

Chicago

Holgado, María Amalia Trillo, and Maria del Carmen Peces Prieto. "Internationalization of Spin Off From the Perspective of Its Client Capital," International Journal of Human Capital and Information Technology Professionals (IJHCITP) 13, no.1: 1-18. http://doi.org/10.4018/IJHCITP.300319

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Abstract

This paper analyses in detail the influence of customer relationships on the internationalization of university spin-offs. Relational capital is a source of sustainable competitive advantage for these types of companies given the innovation and technological development they generate. From the background, a management model has been designed and implemented to conclude that customer relations exert a positive influence on the internationalization of university spin-off. The perceived satisfaction of customers has a special incidence, and moreover, it is important to have a wide portfolio of them establishing strong links. It will provide information about their needs and may affect their loyalty.