Welcome to the InfoSci Platform
Reference Hub3
Factors Affecting Woman's Continuance Intention for Mobile Games

Factors Affecting Woman's Continuance Intention for Mobile Games

Pinghao Ye, Liqiong Liu, Linxia Gao, Quanjun Mei
Copyright: © 2020 |Volume: 16 |Issue: 4 |Pages: 20
ISSN: 1550-1876|EISSN: 1550-1337|EISBN13: 9781799803508|DOI: 10.4018/IJICTE.2020100104
Cite Article Cite Article

MLA

Ye, Pinghao, et al. "Factors Affecting Woman's Continuance Intention for Mobile Games." IJICTE vol.16, no.4 2020: pp.48-67. http://doi.org/10.4018/IJICTE.2020100104

APA

Ye, P., Liu, L., Gao, L., & Mei, Q. (2020). Factors Affecting Woman's Continuance Intention for Mobile Games. International Journal of Information and Communication Technology Education (IJICTE), 16(4), 48-67. http://doi.org/10.4018/IJICTE.2020100104

Chicago

Ye, Pinghao, et al. "Factors Affecting Woman's Continuance Intention for Mobile Games," International Journal of Information and Communication Technology Education (IJICTE) 16, no.4: 48-67. http://doi.org/10.4018/IJICTE.2020100104

Export Reference

Mendeley
Favorite Full-Issue Download

Abstract

The article finds the main factors affecting women's continuance intention for mobile games, and analyze how and to what extent these factors affect women's continuance intention for mobile games in a research model. In this study, a Model of Factors Affecting Women's continued interest in mobile gaming is comprised of eight variables and relevant hypotheses has been created based on a technology acceptance model (TAM), and three theories of flow theory, the theory of scenarios, and customer satisfaction theory. Also, a questionnaire survey involving 319 female mobile gamers was conducted, and all hypotheses have been verified using a structural equation model. Research results show that the perceived challenges, novelty, and cost of mobile games had significant positive effects on the perceived enjoyment of female mobile gamers; the mobility of mobile games had significant positive effects on the perceived ease-of-use of female mobile gamers; perceived enjoyment and ease-of-use had significant positive effects on female gamers' continuance intention for mobile games; while the security of mobile games had no significant effect on the perceived ease-of-use of female mobile gamers.