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An Antecedent Study of Mobile Social Game Addiction vs. Virtual Goods Purchase: A Gen Y Gamer's Perspective

An Antecedent Study of Mobile Social Game Addiction vs. Virtual Goods Purchase: A Gen Y Gamer's Perspective

Nan Jiang, Manmeet Kaur, Mohd Muttaqin Bin Mohd Adnan, Jason James Turner, See Kwong Goh
Copyright: © 2022 |Volume: 18 |Issue: 1 |Pages: 20
ISSN: 1548-3908|EISSN: 1548-3916|EISBN13: 9781799893646|DOI: 10.4018/IJTHI.2022010105
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MLA

Jiang, Nan, et al. "An Antecedent Study of Mobile Social Game Addiction vs. Virtual Goods Purchase: A Gen Y Gamer's Perspective." IJTHI vol.18, no.1 2022: pp.1-20. http://doi.org/10.4018/IJTHI.2022010105

APA

Jiang, N., Kaur, M., Adnan, M. M., Turner, J. J., & Goh, S. K. (2022). An Antecedent Study of Mobile Social Game Addiction vs. Virtual Goods Purchase: A Gen Y Gamer's Perspective. International Journal of Technology and Human Interaction (IJTHI), 18(1), 1-20. http://doi.org/10.4018/IJTHI.2022010105

Chicago

Jiang, Nan, et al. "An Antecedent Study of Mobile Social Game Addiction vs. Virtual Goods Purchase: A Gen Y Gamer's Perspective," International Journal of Technology and Human Interaction (IJTHI) 18, no.1: 1-20. http://doi.org/10.4018/IJTHI.2022010105

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Abstract

This study aims to investigate how cognitive antecedents impact on social game addiction and virtual properties purchase among Generation Y players in Malaysia. Using a quantitative method with 341 Generation Y gamers and analysed via structural equation modeling through a two-step analysis approach, the results demonstrate that social game addiction is influenced by enjoyment, play intensity and self-control. The purchase intention of virtual goods is affected by flexibility and play intensity. However, social game addiction has no impact on a gamer’s intentional purchase of virtual items. A player’s income level interacts with the relationship between flexibility and likelihood of virtual property purchase, which could be insightful for gaming publishers and vendors.