Is AI Augmenting or Substituting Humans?: An Eye-Tracking Study of Visual Attention Toward Health Application

Piotr Gaczek, Grzegorz Leszczyński, Marek Zieliński

Source Title: International Journal of Technology and Human Interaction (IJTHI)18(1)

ISSN: 1548-3908|EISSN: 1548-3916|EISBN13: 9781799893646|DOI: 10.4018/IJTHI.293193

MLA

Gaczek, Piotr, et al. "Is AI Augmenting or Substituting Humans?: An Eye-Tracking Study of Visual Attention Toward Health Application." IJTHI vol.18, no.1 2022: pp.1-14. http://doi.org/10.4018/IJTHI.293193

APA

Gaczek, P., Leszczyński, G., & Zieliński, M. (2022). Is AI Augmenting or Substituting Humans?: An Eye-Tracking Study of Visual Attention Toward Health Application. International Journal of Technology and Human Interaction (IJTHI), 18(1), 1-14. http://doi.org/10.4018/IJTHI.293193

Chicago

Gaczek, Piotr, Grzegorz Leszczyński, and Marek Zieliński. "Is AI Augmenting or Substituting Humans?: An Eye-Tracking Study of Visual Attention Toward Health Application," International Journal of Technology and Human Interaction (IJTHI) 18, no.1: 1-14. http://doi.org/10.4018/IJTHI.293193

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Abstract

In this paper, the authors focus on Artificial Intelligence as a tangible technology that is designed to sense, comprehend, act, and learn. There are two manifestations of AI in the medical service: an algorithm that analyzes and interprets the test result and a virtual assistant that communicates the result to the patient. The aim of this paper is to consider how AI can substitute a doctor in measuring human health and how the interaction with virtual assistant impacts one’s visual attention processes. Theoretically, the article refers to the following research strands: Human-Computer Interaction, technology in services, implementation of AI in the medical sector, and behavioral economy. By conducting an eye-tracking experimental study, it is demonstrated that the perception of medical diagnosis does not differ across experimental groups (human vs. AI). However, it is observed that participants exposed to AI-based assistant focused more on button allowing to contact a real doctor.