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Anthropological Perspective of the Implications Between the Environment and SustainabilityIntersecting Health, Livability, and Human Behavior in Urban Environments10.4018/978-1-6684-6924-8.ch002
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Organizational Environmental Sustainability Business Model in Green Technology InnovationJournal of Business Ecosystems10.4018/JBE.320483

Green Innovation in the MENA Healthcare Industry: A Knowledge-Based View

Helmi Issa, Rachid Jabbouri

Source Title: International Journal of Technology and Human Interaction (IJTHI)18(1)

ISSN: 1548-3908|EISSN: 1548-3916|EISBN13: 9781799893646|DOI: 10.4018/IJTHI.299072

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MLA

Issa, Helmi, and Rachid Jabbouri. "Green Innovation in the MENA Healthcare Industry: A Knowledge-Based View." IJTHI vol.18, no.1 2022: pp.1-26. http://doi.org/10.4018/IJTHI.299072

APA

Issa, H. & Jabbouri, R. (2022). Green Innovation in the MENA Healthcare Industry: A Knowledge-Based View. International Journal of Technology and Human Interaction (IJTHI), 18(1), 1-26. http://doi.org/10.4018/IJTHI.299072

Chicago

Issa, Helmi, and Rachid Jabbouri. "Green Innovation in the MENA Healthcare Industry: A Knowledge-Based View," International Journal of Technology and Human Interaction (IJTHI) 18, no.1: 1-26. http://doi.org/10.4018/IJTHI.299072

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Abstract

Drawing on the knowledge-based perspective, this research developed and tested a model consisting of five technological innovation characteristics (relative advantage, complexity, compatibility, observability, and triability) as antecedents, green innovation as a mediator, sustainable competitive advantage as an outcome, and government environmental support as a moderator. A survey was administered to 305 participants from the Middle Eastern healthcare sector and 305 participants from the North African healthcare sector. The findings were antagonistic to what was hypothesized by revealing heterogeneity rather than homogeneity in technological and green innovation perceptions. This research calls for the implementation of newly developed rather than adopted green innovation strategies across the Middle East and North Africa.