Impact of Intermediary and Seller Trust on Consumer Repurchase and E-WOM Intentions: Demographics Moderating Trust Transference

Arifur Rahman, Tanvir Ahmed, Ali Imran Daiyan, Md. Abdullah Al Mamun

Source Title: Journal of Electronic Commerce in Organizations (JECO)20(1)

ISSN: 1539-2937|EISSN: 1539-2929|EISBN13: 9781799893387|DOI: 10.4018/JECO.292471

MLA

Rahman, Arifur, et al. "Impact of Intermediary and Seller Trust on Consumer Repurchase and E-WOM Intentions: Demographics Moderating Trust Transference." JECO vol.20, no.1 2022: pp.1-19. http://doi.org/10.4018/JECO.292471

APA

Rahman, A., Ahmed, T., Daiyan, A. I., & Al Mamun, M. A. (2022). Impact of Intermediary and Seller Trust on Consumer Repurchase and E-WOM Intentions: Demographics Moderating Trust Transference. Journal of Electronic Commerce in Organizations (JECO), 20(1), 1-19. http://doi.org/10.4018/JECO.292471

Chicago

Rahman, Arifur, et al. "Impact of Intermediary and Seller Trust on Consumer Repurchase and E-WOM Intentions: Demographics Moderating Trust Transference," Journal of Electronic Commerce in Organizations (JECO) 20, no.1: 1-19. http://doi.org/10.4018/JECO.292471

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Abstract

This study investigates the impact of intermediary and seller trust on consumers' repurchase intention and electronic word-of-mouth (e-WOM) intention. A total of 337 consumers with online-buying experience were surveyed using a self-administered questionnaire. For the research purpose, a model was developed and tested using the PLS-SEM technique. In this instance, trust in a competent intermediary is formed on perceived benevolence and integrity. The moderating roles of demographics and purchase frequency were tested using a multigroup analysis. The results strongly support the research model, indicating that: (1) trust in competent intermediaries has a significant influence on consumers’ repurchase and e-WOM intention; (2) trust in consumer electronics (CE) sellers has an influence on repurchase intention but not e-WOM intention; and (3) age, gender positively affect the trust transference process, while purchase frequency affects e-WOM intention. This research presents new theoretical and managerial implications for online electronics marketing.