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The Use of the UTAUT Model in the Adoption of E-Learning Technologies: An Empirical Study in France Based Banks

The Use of the UTAUT Model in the Adoption of E-Learning Technologies: An Empirical Study in France Based Banks

David Abdou, Sajjad M. Jasimuddin
Copyright: © 2020 |Volume: 28 |Issue: 4 |Pages: 14
ISSN: 1062-7375|EISSN: 1533-7995|EISBN13: 9781799804130|DOI: 10.4018/JGIM.2020100103
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MLA

Abdou, David, and Sajjad M. Jasimuddin. "The Use of the UTAUT Model in the Adoption of E-Learning Technologies: An Empirical Study in France Based Banks." JGIM vol.28, no.4 2020: pp.38-51. http://doi.org/10.4018/JGIM.2020100103

APA

Abdou, D. & Jasimuddin, S. M. (2020). The Use of the UTAUT Model in the Adoption of E-Learning Technologies: An Empirical Study in France Based Banks. Journal of Global Information Management (JGIM), 28(4), 38-51. http://doi.org/10.4018/JGIM.2020100103

Chicago

Abdou, David, and Sajjad M. Jasimuddin. "The Use of the UTAUT Model in the Adoption of E-Learning Technologies: An Empirical Study in France Based Banks," Journal of Global Information Management (JGIM) 28, no.4: 38-51. http://doi.org/10.4018/JGIM.2020100103

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Abstract

E-learning is treated as a learning approach in higher education worldwide. E-learning systems are all about using digital technologies to acquire, store, and process learning resources. This article aims to examine the end-users' acceptance of e-learning in the banking sector using the unified theory of acceptance and use of technology (UTAUT) model. The paper reviews the extant literature from which a theoretical model is developed and tested empirically in the French context. The UTAUT is extended by incorporating one additional factor (top management support). A quantitative approach based on cross-sectional survey was used to collect data from 133 bank officials. Data was analyzed using, statistical software SPSS version 15. The article successfully confirms the applicability of e-learning in France-based banks. The model developed in this paper helps the practitioner to understand the factors that should be given emphasis to ensure the effective development and acceptance of the e-learning technologies in a commercial setting.