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Intelligent E-Vendor Relationship Management for Enhancing Global B2C E-Commerce Ecosystems

Intelligent E-Vendor Relationship Management for Enhancing Global B2C E-Commerce Ecosystems

H. Y. Lam, Y. P. Tsang, C. H. Wu, C. Y. Chan
Copyright: © 2021 |Volume: 29 |Issue: 3 |Pages: 25
ISSN: 1062-7375|EISSN: 1533-7995|EISBN13: 9781799859024|DOI: 10.4018/JGIM.2021050101
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MLA

Lam, H. Y., et al. "Intelligent E-Vendor Relationship Management for Enhancing Global B2C E-Commerce Ecosystems." JGIM vol.29, no.3 2021: pp.1-25. http://doi.org/10.4018/JGIM.2021050101

APA

Lam, H. Y., Tsang, Y. P., Wu, C. H., & Chan, C. Y. (2021). Intelligent E-Vendor Relationship Management for Enhancing Global B2C E-Commerce Ecosystems. Journal of Global Information Management (JGIM), 29(3), 1-25. http://doi.org/10.4018/JGIM.2021050101

Chicago

Lam, H. Y., et al. "Intelligent E-Vendor Relationship Management for Enhancing Global B2C E-Commerce Ecosystems," Journal of Global Information Management (JGIM) 29, no.3: 1-25. http://doi.org/10.4018/JGIM.2021050101

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Abstract

Recently, global e-commerce businesses have been blooming due to the convenience they offer, their product range, and the individualized products and services they offer. To maintain an entire ecosystem, effective platform-vendor relationships should be considered, through which e-commerce platforms can provide collaborative packages to vendors. E-vendor relationship management (eVRM) should then be developed to identify, attract, retain, and develop existing and new vendors so that groups of loyal vendors can be managed. However, eVRM in e-commerce is an area that has received less attention. This paper proposes an adaptive e-vendor relationship-management system (AVRMS) to provide decision-making support for the formulation of vendor management strategies. The contribution of this study is that it addresses the missing link of platform-vendor relationship management in global e-commerce environments, while integrating data-driven approaches and artificial intelligence techniques to generate a new synergy for the facilitation of eVRM.