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Internet Presence and Multilingual Dissemination in Corporate Websites: A Portrait of Spanish Healthcare SMEs

Internet Presence and Multilingual Dissemination in Corporate Websites: A Portrait of Spanish Healthcare SMEs

Irene Rivera-Trigueros, María-Dolores Olvera-Lobo
Copyright: © 2021 |Volume: 29 |Issue: 6 |Pages: 17
ISSN: 1062-7375|EISSN: 1533-7995|EISBN13: 9781799872627|DOI: 10.4018/JGIM.20211101.oa24
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MLA

Rivera-Trigueros, Irene, and María-Dolores Olvera-Lobo. "Internet Presence and Multilingual Dissemination in Corporate Websites: A Portrait of Spanish Healthcare SMEs." JGIM vol.29, no.6 2021: pp.1-17. http://doi.org/10.4018/JGIM.20211101.oa24

APA

Rivera-Trigueros, I. & Olvera-Lobo, M. (2021). Internet Presence and Multilingual Dissemination in Corporate Websites: A Portrait of Spanish Healthcare SMEs. Journal of Global Information Management (JGIM), 29(6), 1-17. http://doi.org/10.4018/JGIM.20211101.oa24

Chicago

Rivera-Trigueros, Irene, and María-Dolores Olvera-Lobo. "Internet Presence and Multilingual Dissemination in Corporate Websites: A Portrait of Spanish Healthcare SMEs," Journal of Global Information Management (JGIM) 29, no.6: 1-17. http://doi.org/10.4018/JGIM.20211101.oa24

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Abstract

The development of Information and Communication Technologies has enabled companies to spread messages globally, allowing them to open new markets and reach international clients. In this sense, the multilingual dissemination of corporate information plays a key role, and, for this purpose, websites are great communication vehicles. The aim of this paper is to offer an overview of the internet presence of SMEs in Andalusia, along with their intention to reach international targets via the multilingual dissemination of corporate information, as well as determining the variables that influence these factors. To meet these objectives, a sample of 1425 SMEs has been analyzed. Results show that 52.3% of the companies evaluated had a website and only 10.3% of them offered their content translated to, at least, one language, and that variables such as company size, area of specialty and location may have an impact on these two aspects. The findings reveal that more research and policies are required to support SMEs in their digitalization and internationalization process.