Reference Hub

This research has been cited in:

Article
Investigating the Impact of Online Brand Communities on Online Customer Engagement and Brand LoyaltyJournal of Global Marketing10.1080/08911762.2023.2180789
Article
Online food delivery: A systematic synthesis of literature and a framework developmentInternational Journal of Hospitality Management10.1016/j.ijhm.2022.103240
Article
Customer engagement in firm-initiated and consumer-initiated online brand communities: an exploratory studyInformation Systems and e-Business Management10.1007/s10257-023-00630-6
Article
With enterprise metaverse comes great possibilities! Understanding metaverse usage intention from an employee perspectiveJournal of Retailing and Consumer Services10.1016/j.jretconser.2024.103767
Article
The impact of mobile banking use on the Islamic financial institutional interest: A study in IndonesiaBanks and Bank Systems10.21511/bbs.17(3).2022.01
Article
Exploring investors' willingness to use robo-advisors: mediating role of emotional responseIndustrial Management & Data Systems10.1108/IMDS-07-2022-0400
Article
Consumer Intention to Switch from Cash to Mobile Payment in Restaurants During and After PandemicJournal of Quality Assurance in Hospitality & Tourism10.1080/1528008X.2023.2201696
Article
Factors Influencing Continued Usage Behavior on Mobile Health ApplicationsHealthcare10.3390/healthcare10020208
Article
Why do Consumers Forgive Online Travel Agencies? A Multi-study ApproachAustralasian Marketing Journal10.1177/14413582231194071
Article
What affects the promoting intention of mobile banking services? Insights from mining consumer reviewsJournal of Retailing and Consumer Services10.1016/j.jretconser.2023.103695
Article
Impact of barriers of value co-creation on consumers' innovation resistance behavior: Investigating the moderation role of the DART modelTechnological Forecasting and Social Change10.1016/j.techfore.2022.122033
Article
ARJUNA: An accessible pin entry model in smartphones for persons with low visionInternet Technology Letters10.1002/itl2.466
Article
The Effect of Livestreaming Esports Media on Viewer Satisfaction, Flow Experience, and Media LoyaltyCommunication & Sport10.1177/21674795231209899
Article
Investigating the dark side of mobile bookkeeping applications: a moderated-mediation approachVINE Journal of Information and Knowledge Management Systems10.1108/VJIKMS-09-2022-0298
Article
Understanding the Determinants of Customer Intention to Use Mobile PaymentJournal of Global Information Management10.4018/JGIM.319740
Article
Towards Perceived Playfulness and Adoption of Hearables in Smart Cities of ChinaJournal of Global Information Management10.4018/JGIM.309956
Article
What Drives Consumers to Adopt Mobile Payment Apps in the Post-COVID-19 ScenarioJournal of Global Information Management10.4018/JGIM.332799
Article
Predicting the Intention to Adopt Innovation in Supply Chain FinanceJournal of Organizational and End User Computing10.4018/JOEUC.333689

Impact of Mobile Banking Application Interactivity on Consumer Engagement: An Experiment-Based Investigation

Amit Shankar

Source Title: Journal of Global Information Management (JGIM)30(5)

ISSN: 1062-7375|EISSN: 1533-7995|EISBN13: 9781668445792|DOI: 10.4018/JGIM.290368

Cite Article Cite Article

MLA

Shankar, Amit. "Impact of Mobile Banking Application Interactivity on Consumer Engagement: An Experiment-Based Investigation." JGIM vol.30, no.5 2022: pp.1-18. http://doi.org/10.4018/JGIM.290368

APA

Shankar, A. (2022). Impact of Mobile Banking Application Interactivity on Consumer Engagement: An Experiment-Based Investigation. Journal of Global Information Management (JGIM), 30(5), 1-18. http://doi.org/10.4018/JGIM.290368

Chicago

Shankar, Amit. "Impact of Mobile Banking Application Interactivity on Consumer Engagement: An Experiment-Based Investigation," Journal of Global Information Management (JGIM) 30, no.5: 1-18. http://doi.org/10.4018/JGIM.290368

Export Reference

Favorite Full-Issue Download

View Full Text HTML

View Full Text PDF

Abstract

The study aims to examine the impact of mobile banking (m-banking) application interactivity on consumer engagement. The study also analyses the moderation effects of perceived security concerns, consumer innovativeness, and consumer involvement. The study employed a 2 (interactivity: high versus low) × 2 (perceived security concern: high versus low) × 2 (consumer innovativeness: high versus low) x 2 (consumer involvement: high versus low) between-subjects experimental design among 376 Indian mobile banking users. The results indicate that interactivity positively impacts consumer engagement in m-banking applications. The results also show the significant moderating effects of perceived security concerns, consumer innovativeness, and consumer involvement. The findings of the study enrich the online engagement literature by examining the impact of interactivity on consumer engagement in the m-banking context. The results of the study will help banks in enhancing their m-banking application interactivity to enhance consumer engagement.