Welcome to the InfoSci Platform
Reference Hub10
Social Commerce: A Bibliometric Analysis and Future Research Directions

Social Commerce: A Bibliometric Analysis and Future Research Directions

Sandeep Goyal, Chihua Hu, Sumedha Chauhan, Parul Gupta, Amit Kumar Bhardwaj, Ankit Mahindroo
Copyright: © 2021 |Volume: 29 |Issue: 6 |Pages: 33
ISSN: 1062-7375|EISSN: 1533-7995|EISBN13: 9781799872627|DOI: 10.4018/JGIM.293291
Cite Article Cite Article

MLA

Goyal, Sandeep, et al. "Social Commerce: A Bibliometric Analysis and Future Research Directions." JGIM vol.29, no.6 2021: pp.1-33. http://doi.org/10.4018/JGIM.293291

APA

Goyal, S., Hu, C., Chauhan, S., Gupta, P., Bhardwaj, A. K., & Mahindroo, A. (2021). Social Commerce: A Bibliometric Analysis and Future Research Directions. Journal of Global Information Management (JGIM), 29(6), 1-33. http://doi.org/10.4018/JGIM.293291

Chicago

Goyal, Sandeep, et al. "Social Commerce: A Bibliometric Analysis and Future Research Directions," Journal of Global Information Management (JGIM) 29, no.6: 1-33. http://doi.org/10.4018/JGIM.293291

Export Reference

Mendeley
Favorite Full-Issue Download

Abstract

The present study performs the bibliometric analysis of the social commerce (s-commerce) literature, highlights the major research themes, and suggests future research directions. The HistCite software has been used for bibliometric analysis on a sample of 660 s-commerce papers obtained from the ISI Web of Science database. This study analyses these papers to present the details about the influential journals, authors, and universities regarding s-commerce research. Following research themes have been identified based on the content analysis as well as citation mapping of the top-cited 53 s-commerce papers: 1) S-commerce – Purchase Intention, 2) S-commerce – Sharing Intention, 3) Social Media – Marketing and Consumer Engagement, 4) S-commerce – User Preferences and Concerns. Subsequently, a multi-dimensional conceptual model has been developed to highlight the coupling and flow between s-commerce growth drivers, practice indicators, and performance metrics. Finally, future research directions have been recommended.