The Effect of Online Reviews on Movie Box Office Sales: An Integration of Aspect-Based Sentiment Analysis and Economic Modeling

Li-Chen Cheng, Yiwen Yang

Source Title: Journal of Global Information Management (JGIM)30(1)

ISSN: 1062-7375|EISSN: 1533-7995|EISBN13: 9781799893233|DOI: 10.4018/JGIM.298652

MLA

Cheng, Li-Chen, and Yiwen Yang. "The Effect of Online Reviews on Movie Box Office Sales: An Integration of Aspect-Based Sentiment Analysis and Economic Modeling." JGIM vol.30, no.1 2022: pp.1-16. http://doi.org/10.4018/JGIM.298652

APA

Cheng, L. & Yang, Y. (2022). The Effect of Online Reviews on Movie Box Office Sales: An Integration of Aspect-Based Sentiment Analysis and Economic Modeling. Journal of Global Information Management (JGIM), 30(1), 1-16. http://doi.org/10.4018/JGIM.298652

Chicago

Cheng, Li-Chen, and Yiwen Yang. "The Effect of Online Reviews on Movie Box Office Sales: An Integration of Aspect-Based Sentiment Analysis and Economic Modeling," Journal of Global Information Management (JGIM) 30, no.1: 1-16. http://doi.org/10.4018/JGIM.298652

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Abstract

Due to the rapidly growth of social media, potential moviegoers always depend on the online reviews to make their purchase decisions. Film companies need to know what aspects of reviews will drive sales up or down. This study proposes a framework which integrates an aspect-based sentiment analysis and econometric modeling to explore the relationships between the information features in online reviews and movie ticket sales. The empirical results indicate that whereas the rating does not matter to moviegoers and does not affect movie revenues, additional textual review, both positive and negative contents, does have a positive impact on moviegoers, and further prompts the movie revenues. These findings have significant implications for movie producers as well as advertisers to target promotions at their audience accordingly.