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International Inclusive Innovation of Entrepreneurial Firms: Toward a Process Model

International Inclusive Innovation of Entrepreneurial Firms: Toward a Process Model

Xiao Wang, Leven J. Zheng, Peter Ping Li, Jianing Dong
Copyright: © 2022 |Volume: 30 |Issue: 1 |Pages: 19
ISSN: 1062-7375|EISSN: 1533-7995|EISBN13: 9781799893233|DOI: 10.4018/JGIM.299321
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MLA

Wang, Xiao, et al. "International Inclusive Innovation of Entrepreneurial Firms: Toward a Process Model." JGIM vol.30, no.1 2022: pp.1-19. http://doi.org/10.4018/JGIM.299321

APA

Wang, X., Zheng, L. J., Li, P. P., & Dong, J. (2022). International Inclusive Innovation of Entrepreneurial Firms: Toward a Process Model. Journal of Global Information Management (JGIM), 30(1), 1-19. http://doi.org/10.4018/JGIM.299321

Chicago

Wang, Xiao, et al. "International Inclusive Innovation of Entrepreneurial Firms: Toward a Process Model," Journal of Global Information Management (JGIM) 30, no.1: 1-19. http://doi.org/10.4018/JGIM.299321

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Abstract

Although inclusive innovation has been regarded as a process according to prior studies, this complex process remains relatively under-researched, particularly when the process is successfully completed by entrepreneurial firms from emerging economies. This paper therefore seeks to explore, from a holistically dynamic view, how inclusive innovation process of entrepreneurial firms evolves in the “Bottom of the Pyramid” (BOP) markets. Based on the multi-dimensional details of a Chinese entrepreneurial firms conducting inclusive innovation in African BOP market, this exploratory case study suggests that inclusive innovation information management consists of three important consecutive stages: BOP market gap identification, market cultivation, and intensive market developing. We also unexpectedly reveal that the key capabilities in these three stages are distinctive.