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Better Not Let Me Know: Consumer Response to Reported Misuse of Personal Data in Privacy Regulation

Better Not Let Me Know: Consumer Response to Reported Misuse of Personal Data in Privacy Regulation

Chenwei Li, Jie Chu, Leven J. Zheng
Copyright: © 2022 |Volume: 30 |Issue: 1 |Pages: 22
ISSN: 1062-7375|EISSN: 1533-7995|EISBN13: 9781799893233|DOI: 10.4018/JGIM.306246
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MLA

Li, Chenwei, et al. "Better Not Let Me Know: Consumer Response to Reported Misuse of Personal Data in Privacy Regulation." JGIM vol.30, no.1 2022: pp.1-22. http://doi.org/10.4018/JGIM.306246

APA

Li, C., Chu, J., & Zheng, L. J. (2022). Better Not Let Me Know: Consumer Response to Reported Misuse of Personal Data in Privacy Regulation. Journal of Global Information Management (JGIM), 30(1), 1-22. http://doi.org/10.4018/JGIM.306246

Chicago

Li, Chenwei, Jie Chu, and Leven J. Zheng. "Better Not Let Me Know: Consumer Response to Reported Misuse of Personal Data in Privacy Regulation," Journal of Global Information Management (JGIM) 30, no.1: 1-22. http://doi.org/10.4018/JGIM.306246

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Abstract

Customers' concerns about inappropriate use of personal information can create potential threats that jeopardize the proliferation of emerging markets. This study aims at investigating how the adaptive and maladaptive responses of consumers are driven by perceived threat and perceived efficacy of external cues theoretically and how consumers react to the reported misuse of personal data in privacy regulation in the emerging online market. Online experiments were conducted to test the research model. This study contributes to the extension of extended parallel process model by theoretically examining the relationships between perceived threat and perceived efficacy and offers insights into the improvement of privacy regulation from the consumer perspective.