The Influence of Social Experience on an Individual's Personal Characteristics Related to Their Intention to Use Social Commerce: The Moderating Effect of Age, Gender, and Experience

Yonathan Dri Handarkho

Source Title: Journal of Information Technology Research (JITR)15(1)

ISSN: 1938-7857|EISSN: 1938-7865|EISBN13: 9781683180340|DOI: 10.4018/JITR.298323

MLA

Handarkho, Yonathan Dri. "The Influence of Social Experience on an Individual's Personal Characteristics Related to Their Intention to Use Social Commerce: The Moderating Effect of Age, Gender, and Experience." JITR vol.15, no.1 2022: pp.1-18. http://doi.org/10.4018/JITR.298323

APA

Handarkho, Y. D. (2022). The Influence of Social Experience on an Individual's Personal Characteristics Related to Their Intention to Use Social Commerce: The Moderating Effect of Age, Gender, and Experience. Journal of Information Technology Research (JITR), 15(1), 1-18. http://doi.org/10.4018/JITR.298323

Chicago

Handarkho, Yonathan Dri. "The Influence of Social Experience on an Individual's Personal Characteristics Related to Their Intention to Use Social Commerce: The Moderating Effect of Age, Gender, and Experience," Journal of Information Technology Research (JITR) 15, no.1: 1-18. http://doi.org/10.4018/JITR.298323

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Abstract

This study highlighted the role of consumers' characteristics and their association with social experience in Social Commerce (SC) usage. A theoretical model was developed using Social Exchange and Social Impact theory to disclose the factors influencing user intention in SC by made use of 532 Indonesian respondents. The results showed that the social experience factors were discovered to have enhanced individual personal constructs associated with SC intention, including Habit, Self-efficacy, and Trust. In detail, Perceived Herd and Informational Support were found to have both direct and indirect impacts on user intention through individual personality characteristics. In contrast, Emotional Support has only an indirect effect. Even though prior studies already observe constructs proposed in the theoretical model, the exploration of the extensive association between social experience on the personal element concerning individual intention to use SC has not been adequately addressed. Therefore, it is considered as a contribution of this study toward the body of knowledge.