Revisiting How Perceived Uncertainty and Herd Behavior Influence Technology Choice

Ali Vedadi, Timothy H. Greer

Source Title: Journal of Organizational and End User Computing (JOEUC)33(6)

ISSN: 1546-2234|EISSN: 1546-5012|EISBN13: 9781799867494|DOI: 10.4018/JOEUC.20211101.oa1

MLA

Vedadi, Ali, and Timothy H. Greer. "Revisiting How Perceived Uncertainty and Herd Behavior Influence Technology Choice." JOEUC vol.33, no.6 2021: pp.1-19. http://doi.org/10.4018/JOEUC.20211101.oa1

APA

Vedadi, A. & Greer, T. H. (2021). Revisiting How Perceived Uncertainty and Herd Behavior Influence Technology Choice. Journal of Organizational and End User Computing (JOEUC), 33(6), 1-19. http://doi.org/10.4018/JOEUC.20211101.oa1

Chicago

Vedadi, Ali, and Timothy H. Greer. "Revisiting How Perceived Uncertainty and Herd Behavior Influence Technology Choice," Journal of Organizational and End User Computing (JOEUC) 33, no.6: 1-19. http://doi.org/10.4018/JOEUC.20211101.oa1

Export Reference

Favorite Full-Issue Download

View Full Text HTML

View Full Text PDF

Abstract

Understanding how herd behavior occurs in the information systems context is important because such behavior influences many choice decisions, is the reason for some decision anomalies, and explains the reasons behind the rise or collapse of technology trends. Perceived uncertainty is a critical factor that triggers herding, but despite its influential role, prior research has not adequately investigated this broad concept. This research contributes to the literature by decomposing perceived uncertainty to its dimensions and analyzing the influence of each one on triggering individuals’ herd behavior. Our findings show that unlike state uncertainty, only effect and response uncertainty are the triggers herd behavior.