The Evolution of Women Entrepreneurs

Jovanna Nathalie Cervantes-Guzmán

Source Title: Journal of Technological Advancements (JTA)1(1)

EISSN: 2767-3804|EISBN13: 9781799883708|DOI: 10.4018/JTA.291516

MLA

Cervantes-Guzmán, Jovanna Nathalie. "The Evolution of Women Entrepreneurs." JTA vol.1, no.1 2021: pp.1-19. http://doi.org/10.4018/JTA.291516

APA

Cervantes-Guzmán, J. N. (2021). The Evolution of Women Entrepreneurs. Journal of Technological Advancements (JTA), 1(1), 1-19. http://doi.org/10.4018/JTA.291516

Chicago

Cervantes-Guzmán, Jovanna Nathalie. "The Evolution of Women Entrepreneurs," Journal of Technological Advancements (JTA) 1, no.1: 1-19. http://doi.org/10.4018/JTA.291516

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Abstract

Purpose. The chapter is in illusion of the utility of neuroeconomics in decision making and behavior. Scientific knowledge will be advanced in the need for the application of neuroeconomics focused on one of the services of the information and communication technologies (ICT) of companies that is e-commerce of exponential artisanal SMEs of women entrepreneurs, by developing a proposal for a business model to increase the possibility of growth of their companies at the level national and international level. Methodological approach. The methodology used was deductive, exploratory, descriptive, correlational and documentary. Findings. Neuroeconomics have the potential to explain the phenomena that are considered as a deviation from the prediction or behavioral bias of decision-making models in economic theory. Practical implications. The study up to this point is quantitative using primary and secondary sources for research. Keywords. Neuroeconomics, decision making, behavioral economics, e-commerce.